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Expert's profile

Expert photo Xavier Paulin

More than 10 years licensing experience in China, Korea, Japan, Taiwan and Singapore. Helped main fashion brands from France and Italy, artists and leading consumer goods brands to be successfully licensed in Asia markets.

Sourcing in China


To ensure the intermediary and the follow-up of your purchases in China: Search for supplier, factory auditing, negotiation, sampling, production follow-up, quality control, logistics

Facts & Figures in China

Chenming Paper To Put Up RMB 9.8 Bln Paper Projects
China’s Shandong Chenming Paper Holdings, a major paper manufacturer, announced its plan to invest RMB 9.8 billion in two high-end paper production paper projects and a logistic project in Shouguang City, Shandong Province. According to information filed with the Shenzhen Stock Exchange, Shandong Chenming Paper would invest RMB 5.2 billion in a 800.000 tons annual capacity low-weight coated art paper project and RMB 2.6 billion in a 600.000 ton annual capacity white-coated linerboard project. Meanwhile, RMB 2 billion will be invested to build a logistics center and the supporting railway. Both projects are expected to be completed in the year 2011.
 

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Expert's talk

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Erwann Le MoigneChina Imported-Wine Market

Lately we had an interview with the founder of French Wine Paradox Trading Company, Frenchman Erwann Le Moigne, who launched one of the largest foreign wine importing companies operating in China. We will learn more about wine in China with him later.



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Frank BoudotChina Pizza Market

La Boite a Pizza is the only French Pizza chain group which launched its pizza house in China. Lately we had a very informative and insightful talk with its China store manager Frank Boudot, whose experience and China market know-how will sure to shine much light on any company wanting to tread the China path.



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Xavier PaulinLicensing Western Brands to Chinese

Brand licensing has a short history in China, where it began taking form only in the middle of 1990s, and our expert on licensing Xavier Paulin entered that niche market ten years ago. Mr. Paulin successfully helped many French and Italian brands found licensees in China. He has a great amount of experience in licensing to share with our readers.



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Nicolas MilonasTalent Search in China

How to attract, recruit and develop talent is a big concern for decision-makers and HR managers in China, especially for foreign ventures. To help our readers with the problem better, lately we had an interview with Nicolas Milonas, executive vice president and co-founder of Acropolis-Associates, a company dedicated to international executive search and recruitment for more than 9 years. As CEO of Acropolis-Associates (China), Nicolas has been living in Shanghai on a full-time basis for the last 6 years. He knows well the China talent market, its status-quo, developments, problems, and challenges.



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Sophie RebiboHelp Your Chinese Suppliers Perform Better

Interview with Sophie Rebibo, the founder of Absol China Consulting, which helps western companies improve their partnership with Chinese organizations and industries. Sophie now lives in Guangzhou, who has been consulting on China since 2002.



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Jean-Michel HostalForeign Branding in China

Below is the interview with Jean-Michel Hostal, a recognized expert on brand management and design with 25 years experience in Asia and China market. We mainly talked about the brand naming and positioning during our two hour long discussion. Interviews in regard of other fields of branding will come soon.